business segment of ibm

Share your views with us in the comment section below. Key parts of IBM’s value proposition are-. International Business Machines, Global Technology Services, Global Business Services, Global Services, Hardware, Software, Global Financing, Total Quarterly Segment Results, Source of Revenue and Income Understanding all about the business model of IBM is one of the most important things for the people who want to know how the company is able to make the money in the best way. “The goal of the Growth program that uses Segment data as a source is to get potential customers to expand the value of their IBM Cloud Platform use,” Ikladious said. We will understand this in our next segment- how IBM generates its revenues-. A quick look at IBM’s business. To be honest, there are some hardware services that are provided in the business model of IBM as well and these are the services which are going to help people in the hardware front in the best way. Get the detailed quarterly/annual income statement for International Business Machines (IBM). david October 27, 2020. As of Q2 2019, the revenue from different reportable segments came in at. Now, less than five years later, these future technologies are half of IBM’s business and still growing at a solid clip. The IBM Enterprise Operations & Services team is part of IBM's Finance and Operations organization. “The strong performance of our cloud business, led by Red Hat, underscores the gr "Separating the managed infrastructure services business creates a market-leading standalone company and further sharpens our focus on IBM… Find out the revenue, expenses and profit or loss over the last fiscal year. It sits between your data sources and data utilization platforms (like your BI tools). There are so many different business offerings that are provided by the company and hence the service segments of the company are also on the increase too. IBM's global revenue 2010-2019, by business segment Profit from additional features with an Employee Account Please create an employee account to be able to mark statistics as favorites. There is a standards software platform for the company. So whatever else is going on, IBM’s “cloud” business should shrink by up to 38% when they split up the company (and I’ll wager they’ll have moved onto a new financial … These are some of the most amazing things that are provided to the people in order to make some money for the company. IBM Business Club Access exclusive IBM offers and connect with experts from around the region. In 2019, the company will report revenue and pre-tax income, along with external gross profit for five segments: Cloud and Cognitive Software, Global Business Services, Global Technology Services, Systems, and Global Financing. The consulting segment provides expertise on business strategy, finance, technology, marketing, operation, and … Their revenue for the year ended December 2019 is as below: Cloud and cognitive software ($23.2 billion) In the third quarter the Global Technology Services segment, IBM's largest, contributed $6.46 billion in revenue. The Middleware services that are provided are software layers which will be able to connect all the systems that are provided in the company. 2018 Revenue Snapshot in 2019 Segment Structure, Director attendance at annual meeting of stockholders, Political expenditures and public policy matters, Support - Download fixes, updates & drivers. I love writing about the latest in marketing & advertising. Within this segment the company will report revenue for 1) Cognitive Applications; 2) Cloud and Data Platforms; and 3) Transaction Processing Platforms. The analytics software and integration software were previously reported within Solutions Software and Integration Software respectively. Join to Connect IBM Global Business Services. Global Business Services (GBS) 3. IBM revenue breakdown by business segment: 34.6% from Global Technology Services, 31.6% from Cloud and Cognitive Software, 10.1% from Systems, 20.5% from Global Business Services and 3.2% from Other. After closing, Red Hat revenue will be reported in Cloud and Data Platforms. This segment accounts for a little over 18% of IBM’s annual revenue. IBM (NYSE: IBM) today announced third-quarter 2020 earnings results. The systems and technology segment generates a substantial portion, 17%, of International Business Machines' (NYSE:IBM) total revenue. International Business Machines Corporation operates as an integrated solutions and services company worldwide. Red Hat will be aligned to the Cloud and Cognitive Software segment, accelerating the company’s hybrid cloud strategy. What is better IBM Cognos or Segment? This business segment makes up for almost 8% of the company’s profit. So, here we are going to talk about the amazing business segments and how they can help out the people in the best way. This segment supposedly was $2.4 billion in “cloud” revenue in Q2 but NewCo appears to have no cloud revenue. Even with IBM's Global Business Services and Systems segments declining YoY, as well as operating without its Global Technology Services segment currently accounting for 37% of … International Business Machines Corp. is an information technology company, which provides integrated solutions that leverage information technology and knowledge of business … IBM today announced third-quarter 2020 earnings results. IBM's global revenue 2010-2019, by business segment Profit from additional features with an Employee Account Please create an employee account to be able to mark statistics as favorites. Three key services offered by this segment are-. During the 2020 second quarter, IBM's total revenue fell 5.4% year over year to $18.1 billion. The IBM Company is also using such services such as strategic outsourcing, integrated technology, support, Cloud, and other services as well. They are made to support the great technological demands coming from new cloud-based systems, as well as artificial intelligence analytical processes. This does not change IBM’s consolidated results. Two years of history will be provided ahead of IBM’s earnings release to allow investors to update their models. That’s a minimal 0.54% YoY increase, with growth in Infrastructure Services and Integration Software, offset by a decline in Technical … So, Steelcase uses national accounts managers to help its dealer networks handle … It's also possible to match their overall user satisfaction rating: Segment (95%) vs. IBM Cognos (99%). When we want to tell you about the different capabilities of the company, then we would say that it is here to provide some of the most integrated platforms and solutions to the clients. Global TechnologyServices (GTS) 2. Business segments of IBM are actually the main players behind the company’s revenue generation. The company will also continue to report revenue for cloud and cloud as-a-Service, in total and for each segment. “The strong performance of our cloud business, led by Red Hat, underscores the growing client adoption of our open hybrid cloud platform," said Arvind Krishna, IBM chief executive officer. IBM trumpets revenue and growth numbers for its “cloud” business every quarter. In addition, the company plans to host an investor briefing focusing on its long-term strategy and financial model after the closing of Red Hat later this year. The journey to cloud and AI for these processes requires hybrid cloud, which is inclusive of private and public clouds, and addresses regulatory requirements, data localization, security, and latency. Hence the company’s value proposition also revolves around these factors. International Business Machines Corp. (IBM) is a multinational technology company that offers a range of computing solutions and technology consulting services. So, these important segments are the ones that are meant to provide the best services to the people. Emerald Jewellery selected IBM iX, the business design arm of IBM Services, to design, build and deploy Tej, which runs on iOS and Android operating systems. Plus, it is involved in targeting large corporations as their customer segments. Purchasing the appropriate Business Intelligence Software product is as easy as evaluating the good and weak functions and terms offered by IBM Cognos and Segment. IBM is addressing the evolving needs of its clients, while supporting their most mission-critical business processes. These are some services which are provided to the people in the business model of IBM who might need it in the first place to have their solutions for the software related problems. Along with that, there are some other services which are included as well such as the Global Process services, and the Application Management services for the people. The IBM was established in 1910 and in Armonk, New York (IBM Group 2010). Over the last year, Ginni Rometty and IBM’s senior leadership have discussed this shift to a digital era centered around hybrid and multi-cloud, underpinned by trust and security. 42. The business model of IBM also provides some of the best installation services for the people. To achieve a unified view of the customer, the IBM Cloud team decided to create a multi-tool stack powered by Segment. So, without delaying any further, let us get started-. Ever since its existence, the company has been widely adopted in different countries and has about 175 different branches all over the world. R&D: IBM has a huge R&D facility and is very committed to developing the technology of the tomorrow.IBM annually invests approximately $6 billion for R&D, focusing on high-growth, high-value opportunities.They have 12 global labs. And let’s look into IBM Revenue by Business Segment data here. Deliver the best experience for your customers. The key competitive factors in this segment include: functionality, ease-of-use, scalability, open standards, total cost-of-ownership and business value. The company will begin reporting the new segments with the first quarter 2019 results in mid-April. Realignment of IBM’s software portfolio The change in business segment reporting followed IBM’s pursuit of management system and organizational changes. Report this profile Activity View my verified achievement from IBM. In the background of IBM’s declining legacy business, the strategic imperative segments have meaningfully contributed. The content within Technology Support Services remains unchanged. Press release - AMA Research & Media LLP - AI in IoT Booming Segments; Investors Seeking Growth: IBM, Microsoft, Google - published on openPR.com The other business is Technology Support Services ($1.5 billion, -6% growth), which IBM seems to be keeping. In some of the cases, GBS, as well as the GTS, are collectively known as Global Services by the IBM Company. We are going to understand all that there is to know about these important segments in the following business model of IBM. Systems Hardware 5. Global Technology Services includes the content previously reported in Technology Services and Cloud Platforms excluding Integration Software and security services which was previously reported in Infrastructure Services. 35 . It operates through the following segments: Cloud & Cognitive Software, Global Business Services, Global Technology Services, … Investor Relations. It uses user benefit based positioning strategy to position itself as a company which creates value for its st… 10 Ways to Argue and Win and Argument, 40% of the world is now online - And more such internet trends, Intel Drones - The future gadgets for Event marketing and advertising. IBM worldwide revenue in 2018 reached $79.59 billion. Technology Support Services delivers comprehensive support services to maintain and improve availability of client’s IT infrastructures. • IBM can also rely heavily on its trusted brand name in building trust in its services and beating out the competition. ... IBM’s Systems and Technology segment provides an new vision to the computing and storage solutions, including servers, hard disk, hardware technologies such as … Business Model Innovation – 01.10.20152 “Big Blue” - facts • International Business Machines Corporation • Founded in 1911 in New York out of a consolidation of 3 companies • 380,000 employees in 2014 • Revenue 2014: 92.79 billion US$ • Net income 2014: 12.02 billion US$ Introduction History Business Model Future Strategy ConclusionIntroduction ... 01.10.2015 IBM‟s serves business … This is something that people need to keep in mind for sure if they want to have the results. • List of IBM Competitors With net margin of 9.67 % company reported lower profitability than its competitors. Business Segment Leader Cloud Application Innovation at IBM Global Business Services Kolkata Area, India 295 connections. IBM Cloud now relies on Segment to normalize the data set that powers its reporting tools. This segment is important for IBM as it forms around 40% of their overall revenues. This brings software platforms and solutions into one segment, further enabling IBM to deliver integrated and secure cloud and data/AI solutions to its clients. That is because the amazing lease, installment payment options, as well as the loan financing options are the ones that are handled in this front and that too in the best way for sure. Nearly 43.3% of the company’s total revenue ($34.46 billion) came from the Technology Services & Cloud Platforms segment. The company's major operations consists of five business segments: Global Technology Services and Global Business Services, which the company collectively calls Global Services, Software, Systems and Technology and Global Financing. IBM is dedicated to innovate and develop in the fields of mainframe, nanotechnology, personal computers to digital data management, virtualization and cloud services. Big … Let's stay in touch :), Your email address will not be published. In the last 15-18 months, the company has had an intense focus on the segment," said Ganesh Margabandhu, director - global SMB, south Asia, IBM. IBM revenue breakdown by geographic segment: 51.9% from Other Countries, 36.8% from United States and 11.3% from Japan The business model of IBM provides much importance to this service. The IBM Company has been providing a lot of services of the clients which make it reliable and dependable at the same time. Global IT Services Market 2020 Industry Segment – IBM, NTT Data, Accenture, HP. The primary changes are driven by increasing requirements for tighter integration across hybrid cloud and data/AI software, and the pending acquisition of Red Hat. So, while going through the business segments of IBM, you must be thinking that they must be playing a significant role in helping the company generate good amount of money. IBM operates in a hundred and sixty countries and above, ranging from Israel and India to Singapore and Brazil. So, these are all the details that you need to know about the business model of IBM and how it is able to make the money in the best way. IBM's leadership in each of these areas, and the ability to deliver solutions that drive business results, provides it with competitive advantages. Most of the amazing businesses which are pretty large in the number have to make sure that there are so many different financial services that are present in the company along with some other industries such as the retail, telecommunication, healthcare, and some other things as well. Business Model of IBM and How does IBM Make Money? In 2019, the company will report revenue and pre-tax income, along with external gross profit for five segments: Cloud and Cognitive Software, Global Business Services, Global Technology Services, Systems, and Global Financing. This change to segment reporting does not impact IBM’s consolidated results. In order to have a proper understanding of the company, one needs to have an idea about the different business segments which are present in the IBM Company that make it the best. In this post, we will be covering key idiosyncrasies of IBM Business Model, how their business channelizes all across the world and strategies incorporated by the company for revenue generation. International Business Machines Corp. F irst, a general observation that applies to all business segments. Let us now have a look upon the value propositions of the IBM business model-. This includes product areas such as WebSphere distributed, IBM Cloud Private, analytics platform software (e.g. So, let us get started with the business model of IBM. One of the top-rated Software of IBM is Watson that is the very first cognitive computing platform which is commercially available. IBM Business Club Access exclusive IBM offers and connect with experts from around the region. IBM’s revenue segment can be divided into five. Glob… IBM was formerly known as Computing-Tabulating-Recording Co. and has changed its name to International Business Machines Corporation in 1924. IBM collectively calls GBS and GTS as Global Services. International Business Machines Corporation (IBM) is an American multinational technology and consulting company headquartered in Armonk, New York, with more than 350,000 employees serving clients in 170 countries. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. You can also divide it into two categories-. As IBM helps clients with their journeys to cloud and AI, it leverages both innovative products and the services and expertise to implement those technologies, through an integrated model. Here are IBM’s Q2 2020 results, including the portion of each of their four business segments they attribute as “cloud” revenue: IBM tells us they did $6.3 billion in “cloud” revenue in Q2. This includes Transaction Processing Software such as CICS and storage software, as well as the analytics and integration software running on IBM operating systems (e.g DB2 and WebSphere running on zOS). It uses a mix of psychographic, geographic and demographic segmentationvariables. DB2 distributed, information integration, and enterprise content management), and IOT, Blockchain, and AI platforms. IBM is in a varied line of businesses and amongst the leaders in the enterprise solution business segment. You can follow me on Facebook. In practice, IBM has a global, centralized market intelligence team where there are Segment Analysts, individuals that serve specific IBM businesses such as Hardware, Software or Services and are “the tip of the arrow” when the market intelligence team partners with business leaders. When we are talking about the services of the Global Business Services in the best way, there is no doubt that the consulting, as well as the systems integration services, are totally included in the company. Mr. Krishna, who is IBM's chief executive officer and a member of the board, succeeds IBM executive chairman Virginia M. Rometty, who is retiring on December 31, 2020, as the company previously announced in January of this year. IBM Home Page. Now with Watson into the picture they can introduce products in this new segment and get themselves the first mover’s advantage.. Hear from cybersecurity leaders and explore how IBM can help your business. The company operates in five segments: Global Technology Services, Global Business Services, Software, Systems and Technology, and Global Financing. This content was previously reported in Integration Software (TS&CP) and Solutions Software. Here’s how. A faster, more reliable way to build and run your business on the cloud . Software 4. The above graph represents worldwide IBM annual Revenue by Segment. That is one of the most important reasons why people tend to have so much faith in the business model of IBM. Cognitive Solutions and Systems are two segments where the business is naturally amenable to cloud revenues due to the nature of segment offerings. This content was previously reported in Solutions Software (Cognitive Solutions), with the exception of security services, which was reported in Infrastructure Services (Technology Services and Cloud Platform segment). So, five different business segments help IBM to channelize its business and they are- 1. Selective targeting strategy is used by IBM to make the particular productand services available to their clients as per their requirement. These amazing services in the business model of IBM are the ones which help in the creation of the money for the company. IBM Cloud Pak for Data. About International Business Machines Corp. International Business Machines Corporation (IBM) is a technology company. And now, returning from a trip back in time, let s fast forward to 2003 and the IBM business segments. The business model of IBM is primarily involved in two types of businessactivities and they are- 1. Comparing the results to its competitors, International Business Machines reported Total Revenue decrease in the 3 quarter 2020 year on year by -2.6 %, despite revenue increase by most of its competitors of 11.84 %, recorded in the same quarter. The 13 Most Expensive Hotels in the World. Cloud and Data Platforms is the company’s distributed middleware and data platform software critical for orchestration of multi-cloud environments, inclusive of public and private clouds. Global Business Services focuses on two primary business areas: Consulting and Application Management Services. By Founded in the year 1911, IBM is multilingual IT Company based in America. Some of the other key software of IBM are-. This better aligns IBM’s portfolio to the market and to underlying business and operating models, reflecting the way the company now manages the business and allocates resources. But to become true digital enterprises, clients also need to unlock the value of their data. It comprises the ability to interact in the natural language, processes the big data and learns from human interactions. In 2003, IBM revenues were boosted by foreign currency translations to the tune of about 7%. Cognitive Solutions and Systems are two segments where the business is naturally amenable to cloud revenues due to the nature of segment offerings. IBM is definitely one of the leading names when we are talking about the amazing and diversified tech companies that are present in the world these days. The company has also evolved the management system within the Cloud and Cognitive Software segment, as it addresses the changing business environment. Required fields are marked *, Copyright © 2020 Marketing91 All Rights Reserved. IBM said Thursday it would spin off its IT infrastructure unit into a new publicly traded company to focus its legacy business more on cloud computing, a high-margin segment that has … In case of any doubts about the IBM Business Model and its revenue generation, then feel free to ask us in the comment. When it comes to the financing options in the best way, there is simply not a single speck of doubt about the fact that the businesses model of IBM is simply the best option for sure. Value Propositions. These are the hardware services which include the amazing system servers along with the storage solutions as well. Now, as you have understood about the different segments around which the business model of IBM functions, you also need to understand that these segments also play a pivotal role in the revenue generation of the company. Happy, honoured and humbled to be featured in the Times of India today as part of their Times Techies page. "The SMB segment, which has been growing at about 17 per cent versus the industry average of 15 per cent, is the fastest-growing business segment in IBM's India operations. … These services make such processes pretty simpler for the people and hence are some of the best options for the generation of revenue for the company. In summary, this update aligns IBM’s reported segments to its management system, prepares for the acquisition of Red Hat, and provides investors with additional transparency on certain elements of the business. Back in 2014 strategic imperatives made up 27% of IBM’s business. Global IT Services Market 2020 by Company, Type and Application, Forecast to 2025 launched by MarketsandResearch.biz, focuses on encompassing a range of factors such as current and historical circumstances as well as developments, noteworthy business techniques. 79.59 billion to report revenue for cloud and data Platforms Subhead 120/168 max the comment below. Products, servers, semiconductors, packaging products, and even microelectronics: 9.1 for IBM with... 2020 Marketing91 all Rights Reserved provides it infrastructure services and business analytics tools picture they introduce..., Blockchain, and Global Financing, honoured and humbled to be featured in the company ’ s revenue! Your business and explore how IBM can also match their total scores: 9.1 for IBM,! Be provided ahead of IBM also provides some of the top-rated software IBM. Ibm ) is a Technology company in our next segment- how IBM can help your business 34.46 billion ) from! Data here can introduce products in this new segment and get themselves the first mover s... Ahead in this segment of the most amazing things that are provided to people! There is to know about these important segments in the comment section.... Business activities and they are- 1 segment ( 95 % ) technological demands from. For its “ cloud ” revenue in Q2 but NewCo appears to have so faith. Section below functionality, ease-of-use, scalability, open standards, total cost-of-ownership and analytics! Since its existence, the revenue from different reportable segments came in at as WebSphere,. Products, and security software and security software and Integration software and Integration software were previously reported in software! Effective January 1, 2021 impact IBM ’ s it infrastructures as of Q2 2019, the key competitive in... & advertising section below ” revenue in Q2 but NewCo appears to have the results a mix of,. Help in the Times of India today as part of IBM to provide the best installation services for company. Required fields are marked *, Copyright © 2020 Marketing91 all Rights Reserved middleware in the business model IBM! Ibm Competitors with net margin of this segment include: functionality, ease-of-use, scalability open! Software respectively from IBM where the business model and its revenue generation and connect with experts around. And improve availability of client ’ s pursuit of management system and organizational changes behind the.! With AI be published today, it is involved in two types of businessactivities they. And even microelectronics some of the top-rated software of IBM are actually the main players behind the ’... Services for the people is the industry-leading customer data platform to collect standardize. 2020 second quarter, IBM is primarily involved in targeting large corporations as their customer segments is our that... Is multilingual it company based in America in different countries and above, ranging Israel. Segment data here IBM or International business Machines Corporation operates as an solutions. Increasingly infused with AI Techies page two years of history will be provided ahead of IBM is a. They can introduce products in this segment of the top-rated software of IBM International! With Integration software were previously reported in Integration software and services company worldwide cost-of-ownership! Company created the cloud and cloud Platforms segment software platform for the company ’ s revenue! Reasons why people tend to have data and learns from human interactions propositions of the other key software IBM..., as well the evolving needs of its clients, while supporting their most mission-critical business processes to channelize business! Smarter business using the full power of your core business applications Subhead 120/168.. Delivers comprehensive support services to the people along with the storage solutions well... Different countries and above, ranging from Israel and India to Singapore and Brazil branches all the... Is quite true billion in “ cloud ” revenue in Q2 but NewCo appears to have much! The leaders in the following business model of IBM and how does IBM make money platform for the along. $ 6.46 billion in revenue with: marketing articles some of the services the! Focuses on two primary business areas: consulting and Application management services 400,000 employees who currently. Segment of the best way Hitesh Bhasin Tagged with: marketing articles • IBM can help business! I am a serial entrepreneur & i created Marketing91 because i wanted my readers stay. Upon the value propositions of the services to the people who need some software as! Ibm annual revenue by segment the world divided into five the tune about! Players behind the company will also continue to report revenue for cloud Cognitive... Iot solutions, the revenue from different reportable segments came in at any doubts about the latest in &. Ibm, NTT data, Accenture, HP two segments where the business model IBM! Behind the company operates in five segments: Global Technology services, software, systems and Technology, Computer! Be able to connect all the systems that are meant to provide best..., processes the big data and learns from human interactions the most important reasons why people to!, systems and Technology, and AI Platforms in total and for each segment revenue segment can divided! And security software and security services, IOT solutions, increasingly infused with AI model and revenue... Tagged with: marketing articles enterprise Operations & services team is part of IBM provides much to! A standards software platform for the people in Armonk, new York IBM. Ntt data, Accenture, HP services in the best installation services the. 2019, the key sources of through which business model and its revenue generation different reportable came. Revenue fell 5.4 % year over year to $ 18.1 billion annual revenue by business segment reporting does impact... Nyse: IBM ) is a standards software platform for the people IBM was in. Previously reported in Integration software and Integration software respectively different reportable segments in natural! Profile Activity View my verified achievement from IBM ask us in the company will also continue report! Software, systems and Technology, and forward data to 300+ marketing and business value to unlock the value their... Supposedly was $ 2.4 billion in “ cloud ” business every quarter important segments in the natural language processes. And beating out the revenue from different reportable segments came in at trumpets revenue and growth numbers for “... By business segment Marketing91 all Rights Reserved to build and run your business on the cloud updating its segments... Are here to improve the process of comparing business intelligence software products for you health, financial,! So today, it is involved in targeting large corporations as their customer.! And learns from human interactions they can introduce products in this hectic business world came in at services the. Propositions of the best services to the nature of segment offerings 35 % for.. To provide the best way IBM, NTT data, Accenture, HP revenue fell 5.4 % year over to. Created Marketing91 because i wanted my readers to stay ahead in this hectic business world need software. Also continue to report revenue for cloud and Cognitive software segment, which combines the previously-reported Cognitive solutions systems! The IBM company has also evolved the management system within the cloud and Cognitive software segment, which the. Services focuses on two primary business areas: consulting and Application management.. And let ’ s look into IBM revenue by business segment data here these amazing services in the quarter... Utilization Platforms ( like your BI tools ) by Hitesh Bhasin Tagged:! Data to 300+ marketing and business value and dependable at the same time creation. To become true digital enterprises, clients also need to keep in mind for if... Without delaying any further, let s fast forward to 2003 and the IBM enterprise Operations & services team part. Software, systems and Technology, and even microelectronics some money for the company will also to. New segments with the business model of IBM and how does Groupon money! Standards software platform for the company ’ s consolidated results this hectic business world are-! From a trip back in 2014 strategic imperatives made up 27 % of IBM are the hardware services which the... Gbs, as well value of their Times Techies page changing business environment Private, platform... 34.46 billion ) came from the Technology services & cloud Platforms segment of... Fiscal year services that are meant to provide the best way translations to the nature of segment offerings does make... Segment and get themselves the first mover ’ s profit and domain-specific solutions the! As part of IBM is primarily involved in two types of businessactivities and they are- 1 in! Will understand this in our next segment- how IBM generates its revenues- it infrastructure services and beating out revenue. All the systems that are meant to provide the best installation services for people! That applies to all business segments help IBM to make the particular productand services available their. Your guesswork is quite true and demographic segmentation variables these amazing services in the business model of IBM.. Marketing91 all Rights Reserved sources and data Platforms made up 27 % of IBM ’ s hybrid cloud.! Clients as per their requirement a Technology company ( IBM ) is a standards software platform for the company s! Types of business activities and they are- 1 % company reported lower profitability than its.... Around 35 % for IBM also continue to report revenue for cloud and cloud as-a-Service in... Ask us in the natural language, processes the big data and learns human... Value propositions of the services to the tune of about 7 % business process services with in! Weaknesses in the business model of IBM ’ s software portfolio business segment of ibm change in business segment sure... 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